Question:

In Pavlov’s experiments, the meat powder acted as:

A.

An unconditioned response

B.

An unconditioned stimulus

C.

A conditioned stimulus

D.

None of the above

Answer» b. An unconditioned stimulus

Question:

The tendency for elderly people to move more slowly is an example of:

A.

Species response tendencies

B.

Maturation

C.

Learning

D.

None of the above

Answer» d. None of the above

Question:

Which of the following is NOT a stage in acculturation?

A.

Honeymoon

B.

Rejection

C.

Quittance

D.

Confidence

Answer» c. Quittance

Question:

The groups we see occasionally, with whom we have a shared interest, are called:

A.

Primary groups

B.

Secondary groups

C.

Familiarity groups

D.

Tertiary groups

Answer» b. Secondary groups

Question:

How do consumers respond to various marketing efforts the company might use? Thestarting point is the _____ of a buyer’s behavior.

A.

belief

B.

subculture

C.

postpurchase feeling

D.

stimulus-response

Answer» d. stimulus-response

Question:

All of the following factors would be listed as social factors that influence consumerbehaviour EXCEPT:

A.

Roles and status

B.

Family.

C.

Occupation.

D.

Reference groups.

Answer» c. Occupation.

Question:

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

A.

Forward conditioning

B.

Backward conditioning

C.

Simultaneous conditioning

D.

None of the above

Answer» c. Simultaneous conditioning

Question:

_____________ describes changes in an individual’s behaviour arising from experience.

A.

Learning.

B.

A cue.

C.

Motivation.

D.

Stimulus object.

Answer» a. Learning.

Question:

Insistent demands for products is called:

A.

Pester power

B.

Irritation power

C.

Child pressure

D.

Peer pressure

Answer» a. Pester power

Question:

What we call “civilization”, based on permanent settlements and specialized occupations,emerged on the earth about _______________ years ago.

A.

12 million

B.

2 million

C.

40 thousand

D.

12 thousand

Answer» d. 12 thousand