A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?
A. demand
B. basic staple
C. product
D. service
A. demand
B. basic staple
C. product
D. service
A. Product feature
B. sponsorship
C. brand
D. logo
A. reseller
B. business
C. government
D. service
A. Target market decisions
B. Produced assortment and services decisions
C. Pricing decisions
D. Promotion decisions
A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
A. conventional marketing system
B. power-based marketing system
C. horizontal marketing system
D. vertical marketing system
When producers, wholesalers, and retailers act as a unified system they comprise a ? Read More »
Economics Mcqs, Efficiency And The Public Interest, Markets A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method
The most logical budget setting method is found in the list below. Which is it ? Read More »
Economics Mcqs, Efficiency And The Public Interest, Markets A. the sales chart
B. the dynamic growth curve
C. the adoption cycle
D. the adoption cycle
E. the product life cycle
The course of a product’s sales and profits over its lifetime is called ? Read More »
Economics Mcqs, Efficiency And The Public Interest, Markets A. territorial sales force structure
B. pychographic trait sales force structure
C. product sales force structure
D. customer sales force structure
A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product