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The purpose of strategic planning is to find ways in which the company can best ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The purpose of strategic planning is to find ways in which the company can best ?

A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits

The purpose of strategic planning is to find ways in which the company can best ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

A. wife
B. husband
C. teenage children
D. grandparent

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

A. meaningful
B. distinctive
C. believable
D. remembered

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

A. retailer
B. wholesaler
C. distribution channel
D. logistics

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

A. master salespersons
B. sales assistants
C. technical support persons
D. telemarketers

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

A. decline stage
B. introduction stage
C. growth stage
D. maturity stage

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets