A. Short-term Human Resource Management
B. Strategic Human Resource Management (correct)
C. Strategestic Human Resource Management
D. Strategic Humane Resource Management
QuizMaster
The scope of HRM does not include ____________?
A. Retirement of employees
B. Manpower planning
C. Training of employees
D. Maintenance of accounts (correct)
Human Resource Management (HRM) is_________?
A. A Staff function (Correct)
B. A line function
C. A staff function, line function and accounting function
D. All of the above
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation (Correct)
D. Management-driven organization
In the course of converting to a marketing orientation, a company faces three hurdles _______.
A. Organized resistance, slow learning, and fast forgetting (Correct)
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation (Correct)
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
a. Marketing concept
b. Selling concept (Correct)
c. Production concept
d. Product concept
Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value (Correct)
Many countries have ________ industries to create greater competition and growth opportunities.
A. open-market
B. deregulated (Correct)
C. regulated
D. scientifically segmented
Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above (Correct)