Question:

A major argument in favour of advertising is that:

A.

it provides information to consumers that allows them to make better choices

B.

it helps people reaffirm their tastes and preferences

C.

it reduces competition among firms in the industry, leading to lower prices

D.

it is usually linked to promotions, which help lower the market\s price

Answer» a. it provides information to consumers that allows them to make better choices