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A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

/ Economics Mcqs, Efficiency And The Public Interest, Markets / By
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

A. product development
B. commercialization
C. marketing strategy
D. business analysis