__________ goods constitute the bulk of most countries’ production and marketing efforts.
__________ goods constitute the bulk of most countries’ production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service e. Event
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The buying of products such as ‘fast food’ is an example of?
The buying of products such as ‘fast food’ is an example of?A. difficult products
B. sought services
C. sought products
D. convenient productsThe promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricingThe new product development proposes screening framework as?
The new product development proposes screening framework as?A. real-worth doing-win
B. win-real-worth doing
C. worth doing-real-win
D. real-win-worth doingThe process of building, organizing and using databases of customers to build customer relationship is classified as _________?
The process of building, organizing and using databases of customers to build customer relationship is classified as _________?A. database marketing
B. customer database
C. detailed database
D. company databaseThe examples of durable goods are __________?
The examples of durable goods are __________?A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigeratorsThe technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures