Question:
According to economic pricing theory, the basic objective of every pricing strategy
| A. |
is to reduce prices in order to increase consumer surplus and the quantity sold |
B. |
to raise prices in order to reduce consumer surplus |
C. |
sell at a price and quantity where total revenue is maximized |
D. |
to capture consumer surplus and convert it to additional profit for the firm |
Answer» d. to capture consumer surplus and convert it to additional profit for the firm |
| Note: |
The above multiple-choice question is for all general and Competitive Exams in India. |
