Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:

– by
Question:

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:

A.

Spokespersons

B.

Marketing figures

C.

Role icons

D.

Product determinants

Answer» b. Marketing figures

Note: The above multiple-choice question is for all general and Competitive Exams in India.