DAGMAR approach in marketing is used to measure:
A. Public relations
B. Advertising results
C. Selling volume
D. Consumer satisfaction (Correct)
DAGMAR (defining advertising goals for measured advertising results) is a marketing model used to establish clear objectives for an advertising campaign and measure its success. The DAGMAR model was introduced by Russell Colley in a 1961 report to the Association of National Advertisers and was expanded upon in 1995 by Solomon Dutka.