When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands
A. shifts money demand to the right and increases the interest rate
B. None of these answers
C. shifts money demand to the right and decreases the interest rate
D. shifts money demand to the left and increases the interest rate
E. shifts money demand to the left and decrease the interest rate
A. an inflationary gap
B. hysteresis
C. A deflationary gap
D. hyperinflation
A. it assumes that firms believe that their rivals will not respond to any price change they initiate
B. it fails to explain how a firm arrived at its price and output decision initially
C. The model cannot be tested empirically.
D. Real-world pricing strategies are more simple than those assumed in this model
A. perfectly inelastic
B. perfectly elastic
C. upward slog
D. downward slog
A. Successful agricultural projects produce surplus food to support urban development
B. agricultural investment will prevent the flight of capital abroad
C. agricultural projects usually have low import requirements
D. export prices for agricultural products are more stable than those for industrial products
A. Concept development and testing
B. Marketing strategy
C. Business analysis
D. Product development